If you are operating with limited resources, you may need to prioritize which channels you want to start with. The Internet has sources that will let you to run a PR for the brand or organization.
We MAROPEN open doors can suggest you how to create and publish content about your products or organization internationally and build trustful relations with clientsthat has small budget. By using different new Internet and mobile platforms is good idea to explore how it will affect day to day.
SEO, Search marketing, Social media and Video – these platforms allow you to create a constant presence verbally, audibly and visually with video cameras, testimonials, pictures, products and more.
What we suggest, as a team of MAROPEN open doors is that first of all is evaluate each based on the effort required to build out the channel, and the value in doing so. After that figure out what channel we are using for whatregions.
Moreover,we can separately look at each of canned: Search marketing, Social media and Video. Therefore, the first thing we need to do is figure out what channel we are using for these areas.One we do that, after we recommend step by step go thought following:
- Setting clear goals and success metrics
- Defining the target market
- Working with web analytics software
- Working with a designer or developer
- Creating engaging web copy
- Work and apply search engine marketing (SEM) and search engine optimization (SEO)
- Reviewing each massages
- Looking at online advertising with search, affiliates, email, and more
For SEO, we would suggest to focus on Google. For Search marketing, we will use Google AdWords, and with Social media, you can going to start with Facebook and Instagram. Facebook boasts the highest percentage of users who graduated from school so you will find a strong middle class represented. Younger is not much in Facebook anymore and joining Instagram or Snapchat to communicate digitally.
We suggest make “homework” and in advance calculate which of these channels are likely to have the biggest return on investment. Also for the evaluating the work we would suggest to use key performance indicators (KPIs). It is helps to evaluate your strategy around online analytics since KPIs will refine that information to give a strong view of how the approach are performing.